"Many companies today are localizing their products, advertising, promotion, and sales efforts to fit the needs of individual regions, cities, and neighborhoods." This is an example of ________
A) geographic segmentation
B) product diversification
C) branding
D) psychographic segmentation
E) demographic segmentation
A
You might also like to view...
The North American Free Trade Agreement has established a mechanism for resolving trade disputes through the use of binational panels.
Answer the following statement true (T) or false (F)
Lot size based quantity discounts reduce the bullwhip effect within the supply chain
Indicate whether the statement is true or false.
A value curve that zig-zags across the strategy canvas indicates a focused strategy that is likely to achieve a sustainable competitive advantage.
Answer the following statement true (T) or false (F)
Potential drawbacks of e-learning include each of the following except
A) instructors must be retrained. B) knowledge retention is lower than in traditional classrooms. C) assessment issues remain to be resolved. D) the intellectual property of content developers must be protected.