Which of the following statements about the marketing concept is most accurate?

A. All U.S. firms are now operating with a marketing concept philosophy.
B. In using the marketing concept, companies tried to satisfy the needs of consumers while also achieving their goals.
C. In using the marketing concept, companies focus on sales and advertising.
D. The marketing concept can be traced its roots to early Greek culture.
E. The marketing concept is most effective when production is limited and the product will sell itself.


Answer: B

Business

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