How does hybrid conjoint analysis simplify the data collection task?
What will be an ideal response?
In the hybrid approach, the respondents evaluate a limited number, generally no more than nine, conjoint stimuli, such as full profiles. These profiles are drawn from a large master design, and different respondents evaluate different sets of profiles, so that over a group of respondents, all the profiles of interest are evaluated. In addition, respondents directly evaluate the relative importance of each attribute and desirability of the levels of each attribute. Combining the direct evaluations with those derived from the evaluations of the conjoint stimuli, it is possible to estimate a model at the aggregate level and still retain some individual differences.
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Productivity gains from MBO are higher when an organization has
A. top-management commitment. B. few budget problems. C. team rather than individual performance reviews. D. union support. E. nonmanagerial employee support.
The available market is the set of consumers who have interest, income, and access to a particular offer
Indicate whether the statement is true or false
________ is the sharing of forecasts and related business information between retailers and vendors to improve supply chain efficiency and product replenishment.
A. Automated replenishment system B. Collaborative planning, forecasting, and replenishment (CPFR) C. Point-of-sale (POS) D. Electronic data interchange (EDI) system E. Universal Product Code (UPC) system
The strategies for routine claims and persuasive claims differ because with a persuasive claim, a request will likely be granted only after explanations and arguments have been presented
Indicate whether the statement is true or false