How does IMC differ from mass marketing?
What will be an ideal response?
IMC practitioners focus on individual customers. IMC practitioners use databases to target
individual customers rather than mass audiences. IMC practitioners send a well-focused message
through a variety of media. IMC practitioners use customer-preferred media to send their marketing
messages. IMC practitioners favor interactive media, constantly seeking information from their
customers.
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Please provide the best answer for the best statement.
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