Which of the following is true with regard to marketing research?
A) The marketing research process depends primarily on sophisticated internal databases.
B) The marketing research process requires assessing macroeconomic forces.
C) Marketing research gives marketers insights into customer motivations.
D) Marketing research eliminates the need for a SWOT analysis.
E) Marketing research is a simple two-step process.
C
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When two or more secondary sources provide conflicting information you should:
A) select the one source that has been in business the longest B) evaluate the information from each source and select the source that best suits your needs for reliable and valid information C) probably abandon the project; you will never have objective results upon which to base your decision D) call the client/manager and ask which source is desired E) select the source reporting information that is most likely to please the client
A detailed list of tasks to be accomplished while writing a report is called what?
A) Opening statement B) Statement of purpose C) Analytics D) Work plan E) Executive dashboard
Which of the following ratios is the best measure of liquidity?
A) Return on assets ratio. B) Ratio of cash flow from operations to capital expenditures. C) Current ratio. D) Earnings per share.
Time and involvement are both ________ influences that serve as an interface between the consumers and their decision-making process.
What will be an ideal response?