In a television advertisement, Chris is about ready to lose a girlfriend because he did not purchase the right piece of jewelry. A voice-over offers a solution, the jewelry is purchased at the advertised store and the girlfriend is now happy
This illustrates which form of executional framework?
A) slice-of-life
B) testimonial
C) fantasy
D) informative
A
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The Hometown Dog Groomer offered a free flea dip to its regular customers. The owner had extra employees to deal with the crowd but provided only one dip tank, which slowed down the process. What could the owner do to deliver the desired service level?
A. Offer incentives to customers. B. Provide instrumental support. C. Adopt an antagonistic attitude toward customers. D. Assure the customers of better service in future. E. Plan for a better resource-to-yield output.
Which of the following transactions does not affect cash during a period?
A) write-off of an uncollectible account. B) collection of an accounts receivable. C) sale of treasury stock. D) exercise of the call option on bonds payable.
The risk associated with a firm's operations, ignoring any financing effects, is known as _____.
A. market risk B. business risk C. leverage risk D. financial risk E. beta risk
Consider the data on Inventory for Blenders Over a 20-Day Period. Any time that ending inventory falls to 15 or below, an order is placed for 30 units of the product. The lead time for delivery varies and is shown in the column under Lead Time. If the backorder costs were $19 per unit, what are the total backorder costs during the 20-day period?
a. $133
b. $113
c. $76
d. $182