Which of the following is an objective of direct marketing?
A. to make innovative products
B. to make use of celebrity endorsements
C. to engage in social responsibility initiatives
D. to maintain customer satisfaction
E. to increase market diversification
Answer: D
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________ are offered by a manufacturer to trade-channel members if they will perform certain functions, such as selling, storing, and record keeping
A) Consumer promotions B) Quantity discounts C) Functional discounts D) Seasonal discounts E) Trade-in allowances
How should multiple requests or questions in one message be addressed?
A) Address all topics in one question. B) Offer apologies for any inconvenience caused. C) Start with the most important question. D) Do not assume the audience will comply. E) Avoid asking too many questions of the reader.
A description of the physical arrangement of records in the database is
a. the internal view b. the conceptual view c. the subschema d. the external view
What are the basic differences between sales promotion and advertising?
What will be an ideal response?