Louise is asked to develop a script for experts to say about the company's new product line. All of the statements will be used in future advertisements. What tool should the writer use?

a) Voices
b) Sound effects
c) Music
d) Pictures


ANS: a

Communication & Mass Media

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Chilling effect is the name used to describe ______.

a. a policy to segregate political protestors to avoid violence b. the tendency for unclear government regulations to discourage the exercise of constitutionally protected rights c. the tendency for forceful speakers to shut out alternative views d. the tendency for open debate to move people from sharp disagreement toward consensus

Communication & Mass Media

According to the text, which of the following is not one of the threats to effective collaboration?

a. Age of the members b. Size of the team c. Amount of diversity d. Education level

Communication & Mass Media

What is the central idea?

What will be an ideal response?

Communication & Mass Media

Which types of leaders pay less heed to employee needs?

a) Autocrati b) Democratic c) Laissez-faire d) Impoverished

Communication & Mass Media