A moderator's guide is:

A. the systematic procedure of taking individual responses and grouping them into larger theme categories or patterns of expressions.
B. a detailed outline of the topics, questions, and subquestions used by the moderator to lead a focus group session.
C. an interviewer's ability to articulate questions in a direct and clear manner.
D. an interactive procedure in which the researcher and the moderator discuss the subjects' responses to the topics that outlined a focus group session.
E. a note attached to the name tag of each participant.


Answer: B

Business

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