Cents-off offers are likely to be used for products in the growth stage.
Answer the following statement true (T) or false (F)
False
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The cash-to-cash operating cycle is the number of days' sales in
a. receivables and working capital. b. receivables and plant assets. c. inventory and receivables. d. inventory and plant assets.
The principle of social proof suggests that people
A. have to appear consistent, both to themselves and to others. B. have a capacity to consider another person's viewpoint. C. place higher value on things that are less available. D. look to others to determine the correct response in many situations.
Declining brand loyalty has led marketers to place less of their total marketing communication budgets in sales promotions
Indicate whether the statement is true or false
What type of utility does warehousing provide to consumers by holding onto products until consumers need them?
A) time B) ownership C) production D) form E) packaging