List the three categories of pricing objectives and then two specific strategies in each category that a marketer could implement to achieve those objectives.
What will be an ideal response?
PROFIT-ORIENTED PRICING OBJECTIVES include:
| · | Profit maximization |
| · | Satisfactory profits |
| · | Target return on investment |
SALES-ORIENTED PRICING OBJECTIVES include:
| · | Market share |
| · | Sales maximization (dollars or units) |
STATUS QUO PRICING OBJECTIVES include:
| · | Maintaining the existing price |
| · | Meeting the competition |
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Answer the following statements true (T) or false (F)
1.When we interact with others, each manner of delivery suggests a different kind of relationship. 2.“Symmetrical escalation” often occurs when both parties in a relationship believe they are equal in all situations. 3.Cultural awareness is the ability to understand the role that cultural prescriptions play in shaping communication, 4.Because we, as a culture, have gotten past, gender issues, girls, and boys are no longer provided with different kinds of toys, such as dolls for girls and action figures for boys. 5.According to media guru Marshall McLuhan, the medium is both message and massage.
Online focus groups take less time to set up and complete (turnaround time) than traditional focus groups
Indicate whether the statement is true or false
Enrico is a self-employed electrician. In May of the current year, Enrico acquired a used van (5-year property) for $12,000. He used the van 80% for business and 20% for personal purposes. Enrico does not apply Sec. 179 or bonus depreciation. The maximum depreciation deduction for the van is
A. $6,720. B. $1,920. C. $1,200. D. $2,400.
Meeting leaders should
a. encourage side conversations. b. keep the discussion on track. c. begin only when all participants have arrived. d. all of these choices.