Promotion is one dimension to competition. It represents
a. The designing of a firm's product
b. Firm's product distribution decisions
c. Any expenditure that assist in increasing the demand for a firm's product
d. None of the above
c
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The worldwide trend is for populations to be increasingly:
a. Mobile and urban b. Insular and stay at home c. Spread out rural to seaside d. Northern moving because of global warming
In a certain monopolistically competitive market that is characterized by high prices and equally high-quality merchandise, if a firm's competitors begin to successfully introduce new products that cut into the firm's market share, the firm's best counter-strategy is to:
a. raise prices in order to increase the revenue. b. introduce few new products in order to meet competitors head on. c. reduce its advertising budget in order to save costs. d. ignore its competitors and hope its customers' loyalty carry it through the threat. e. look to the government for protection.
According to monetarists, the money supply ought to be changed
a. at the discretion of the Federal Reserve Board. b. at the discretion of the president. c. at a constant annual rate, regardless of economic conditions. d. Never.
Mary Chestnut reported in her diary that, during the Civil War, she became much less willing to hold "'Confederates," currency issued by the Confederate State of America. Assuming that this change in preferences was widespread in the South, it suggests
A) a reduction in the demand for money and a reduction in velocity. B) a reduction in the demand for money and an increase in velocity. C) an increase in the demand for money and a reduction in velocity. D) an increase in the demand for money and an increase in velocity.