Your product has been suffering from steadily eroding sales. You have tried to revitalize the product's sales and profits, but after seven strategy changes, you have yet to find success. Which of the following actions would be the LEAST appropriate next step?
A. rebrand the product
B. stimulate primary demand
C. stimulate selective demand
D. delete the product from the line
E. retain the product, but reduce its marketing costs
Answer: B
You might also like to view...
The personal resources of any partner can be called upon to pay the obligations of the partnership
Indicate whether the statement is true or false
Consider a situation in which there is 10% unaided awareness for a brand of athletic shoes, with purchases of 75%. Which of the following best describes the purchase funnel for this scenario?
A) very wide at the top and narrow at the bottom B) very narrow at the top and wide at the bottom C) very narrow and vertical D) very wide and vertical E) very wide and horizontal
A decision methodology that uses hierarchy of criteria for evaluation of alternative decisions is the ______.
A. analytic hierarchy process (AHP) B. optimization method C. factor rating method D. sourcing algorithm
Which of the following is correct with regard to a holder in due course?
A) A holder in due course must notify subsequent transferees of his holder in due course status. B) A holder in due course can give greater rights to a transferee than he has as a holder in due course. C) A holder in due course can obtain greater rights to payment of an instrument than his transferor had. D) A holder in due course is primarily liable on an instrument.