In a brief essay, explain the major benefits of direct marketing
What will be an ideal response?
For sellers, direct marketing is powerful for targeting consumers who are likely to be interested in their products. Using databases marketing, marketers can tailor offers to individual needs and promote these offers through personalized communications. In addition to providing a high return on investment, direct marketing is also trackable and measurable. With this data, marketers can test offers and different approaches to see how different customer segments respond. A company can then use this information to fine tune its marketing strategy before launching a full campaign.
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Jeremy doesn’t have as many fulfilling relationships as do his friends who are emotionally attuned. Which term below describes Jeremy?
A. emotionally intelligent B. artificially intelligent C. unattached D. emotionally tone-deaf
What is a person who sends e-mail or pop-up messages to users asking for personal information in inventive ways called?
a. trojan b. sniffer c. spoofer d. phisher
One part of the balanced scorecard helps management answer the question, "How do we look to investors and creditors?" Which of the four perspectives is being described with this statement?
A) financial B) customer C) internal business D) learning and growth
Operations plans in the medium to short term are done during ______.
A. detailed scheduling B. material requirements planning C. sales and operations planning D. master scheduling