The interpersonal influences affecting the mental processes and the behavior of the consumers are time, place, and environment.
Answer the following statement true (T) or false (F)
False
Our mental processes and behavior are affected by two sets of influences. Interpersonal influences include our family, society, and culture. Nonpersonal influences-factors often outside the consumer's control-include time, place, and environment.
You might also like to view...
______ error occurs when the evaluator forms a generally positive impression of an individual and then artificially extends that general impression to many of that individual’s categories of performance.
A. Recency B. Severity or strictness C. Halo D. Central tendency
BW Department Store expects to generate the following sales for the next three months:Â JulyAugustSeptemberExpected sales$490,000$540,000$580,000BW's cost of goods sold is 60% of sales dollars. At the end of each month, BW wants a merchandise inventory balance equal to 25% of the following month's expected cost of goods sold. What dollar amount of merchandise inventory should BW plan to purchase in August?
A. $314,600 B. $352,800 C. $330,000 D. $327,800
The three most common research tasks in integrated marketing communications are advertising effectiveness studies, sales tracking, and:
A. trade area analysis. B. in-store traffic patterns. C. attitudinal research. D. store image studies. E. location analysis.
Short-term plans are those covering ________ or less.
A. three years B. one year C. six months D. five years