Taking into account the Elaboration Likelihood Model, which of the following purchases would most likely involve the peripheral route to persuasion?
A. a set of golf clubs
B. a wedding dress
C. an infant car seat
D. a Mediterranean cruise
E. a can of soda
Answer: E
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The customer relationship management process is described in your text as being
A. finite. B. precise. C. singular. D. linear. E. iterative.
In many cases, business buyers' needs and wants have been shaped by their experiences at
A. consumer shopping sites. B. retail stores. C. reverse auctions. D. B2B e-commerce sites. E. online auctions.
Doogan Corporation makes a product with the following standard costs: Standard Quantity or HoursStandard Price or RateDirect materials 9.4?grams$4.00?per gramDirect labor 0.4?hours$40.00?per hourVariable overhead 0.4?hours$9.00?per hourThe company produced 7200 units in January using 41,310 grams of direct material and 2580 direct labor-hours. During the month, the company purchased 46,400 grams of the direct material at $3.70 per gram. The actual direct labor rate was $39.30 per hour and the actual variable overhead rate was $8.80 per hour.The company applies variable overhead on the basis of direct labor-hours. The direct materials purchases variance is computed when the materials are purchased.The variable overhead rate variance for January is:
A. $576 F B. $576 U C. $516 F D. $516 U
A taxpayer who invests in a growth stock rather than a stock that pays an annual dividend is engaging in tax planning based on the:
A. Entity variable B. Character variable C. Time period variable D. Jurisdiction variable