Soon after Victor purchased his new vehicle, he received an e-mail from the company thanking him for his purchase and explaining all the features of his new car. The e-mail also contained a link to the company's 100,000 mile club where customers who have had their vehicles for more than 100,000 miles share stories about positive experiences with the brand. By sending this e-mail, the firm is most likely attempting to
A. reduce cognitive dissonance.
B. increase consumer equity.
C. assess the customer's lifetime value.
D. increase ease of doing business.
E. sell additional products.
Answer: A
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Trudy's Café paid employees $4,680 in September for work performed that month. What journal entry will Trudy's prepare to record that transaction?
A. Debit Salaries and Wages Expense and credit Cash for $4,680. B. Debit Salaries and Wages Revenue and credit Cash for $4,680. C. Debit Cash and credit Salaries and Wages Payable for $4,680. D. Debit Cash and credit Salaries and Wages Revenue for $4,680.
Refer to Table 4-2. The current ratio for this company in 2007 was approximately
A) 1.28. B) 1.94. C) 1.19. D) 1.24.
An advisory board, as compared to a board of directors,
A. may be perceived as less of a threat to an owner than a board of directors. B. is always compensated, unlike persons serving on a board of directors. C. has increased legal liability, requiring the company to increase its insurance levels. D. has greater levels of decision making, requiring it to work more cooperatively.