A cellular company with a successful business history wants to launch a new product. The company explains that with the new phones, customers will be able to access a wide range of services at a low cost
To promote the reliability of its new phones, the company publishes a feature story that describes how thousands of satisfied customers have been using these phoneswith very little repair and maintenance required. What type of feature has the company come up with?
a. Case study
b. Application story
c. Research study
d. Personality profile
A
Communication & Mass Media
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