Which element in the retail promotion mix most often emphasizes novelty?
a. public relations
b. personal selling
c. sales promotion
d. advertising
c
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Twitter is a website that offers a social networking service, enabling its users to send and read other users' messages or conversations called tweets, which are text-based posts of up to 140 characters displayed on the user's profile page. Connected to each "tweet" is a rich details pane that provides additional information, deeper context, and embedded media. Companies are just beginning to use Twitter as a tool in their relationship marketing programs. In what ways could Twitter be used to benefit both the customer and the organization?
What will be an ideal response?
Answer the following statements true (T) or false (F)
1. The way in which managers communicate messages is influenced by the type of authority they are perceived to have. 2. Denotative meanings are subjective while connotative meanings are objective. 3. A euphemism is an expression with intended positive connotations 4. Many states have plain language statutes designed to ensure that government messages are clear, concise, well-organized, and easy to read. 5. Concrete words are more efficient and stay with the reader longer than abstract words
If a client seeks to use the consultant in a spy role, this is an example of which ethical dilemma?
a. misrepresentation and collusion b. misuse of data c. value and goal conflict d. technical ineptness
Which of the following statements is true of the SWOT analysis?
A. It gives the strategic planning team of an organization all the information it needs to generate a number of strategic alternatives. B. An analysis of a company's internal strengths and weaknesses using the SWOT analysis eliminates the need for input from the HRM function. C. It fails to recognize the opportunities and threats in the external environment that are people-related. D. It can be used to identify an organization's internal strengths and weaknesses, but not the external threats posed by competitors. E. It can be used to identify an organization's external strengths and weaknesses, but not its internal strengths and weaknesses.