Marketers are most likely to recognize an action as unethical when:
a. there is a greater degree of agreement among managerial peers that the action is harmful.
b. there is a long time gap between the action and the onset of negative consequences.
c. fewer individuals in the organizations are likely to get affected by the action.
d. top managers exercise little control over the organizational culture.
ANSWER: a
The greater the degree of agreement among managerial peers that an action is harmful, the more likely that marketers will recognize a problem as unethical. Research has found that a strong ethical culture among coworkers decreases observations of ethical misconduct.
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