Once a marketing-mix decision is made, the marketing team should ________
A) keep the strategy in place despite internal changes
B) keep the strategy in place despite market changes
C) monitor market performance and the target market
D) reduce the amount of customer data that is collected
E) wait at least six months before changing an element of the marketing mix
C
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The primary goal of meet-the-competition method of developing a marketing communications budget is to prevent the loss of market share
Indicate whether the statement is true or false
When selecting the appropriate accounting for held-to-maturity securities, the company must
A) never sell the equity instrument before maturity. B) never sell the debt instrument before maturity. C) have the intent and ability to hold the equity investment to maturity. D) have the intent and ability to hold the debt instrument to maturity.
Brandon Steiner, CEO of Steiner Sports, believes health and well-being are important for employee performance, requires his employees to eat healthy while at work, and empowers them to be healthy by providing healthy snacks and gym memberships. This is an example of ______.
A. superleadership B. autocratic leadership C. futuristic management D. high-involvement management
"Wow, my previous employer never did this," whispered Dylan to his coworker during the monthly staff meeting. "Now I'm seeing my new division manager present internal-confidential financial information in a meeting." His coworker replied, "Our division manager has said that this information needs to be easily available to our staff so that our organization can function better." As described here, Dylan's division is an example of a ________ organization.
A. nonverbal B. virtual C. boundarylessness D. filtering E. grapevine