Juanita is in a convenience store considering which soda to buy. She recalls a commercial for BigFizz she saw on TV last night. BigFizz is running a promotion where you look under the bottle cap, and one in five bottles has a voucher for a free soda. If Juanita decides to purchase a BigFizz based on this promotion, which is framed in terms of , she will use a strategy

a. losses; risk-taking
b. gains; risk-taking
c. losses; risk-aversion
d. gains; risk-aversion


d

Psychology

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Why is it that obsessive passion leads to difficulties in one's relationships? a. Because it leads others in the person's life to feel continually criticized

b. Because obsessive passion interferes with the mentor/protégé relationship. c. Because the individual cannot disengage fully from thoughts about the specific activity for which they have the passion. d. Because such passion prevents burnout, which in turn leads to very little "mental energy" being left for others in the person's life.

Psychology

In anticipation of Skinner's work on reinforcement schedules, Thorndike concluded that reward is as important as repetition of a response

a. True b. False

Psychology

In order for information to register in memory, it must cross the ______

Fill in the blank with correct word

Psychology

The field of behavior genetics relies most heavily on data gathered from:

a. chromosomes b. diseased tissue c. psychological tests and interviews d. viruses

Psychology