One of the benefits of _______________________ in communicating a messages is there are many more touch points where the brand can meet the consumer in real time.
a. Word of Mouth
b. Traditional Media
c. Guerilla Marketing
d. Digital Media
d. Digital Media
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________ is defined as selling an entire line of associated products.
A. Full-line selling B. Rebate selling C. Full-price selling D. Insight selling E. Cross-selling
Beall's is a chain of department stores that operates all over Florida. After serving Florida for 100 years, Beall's has learned that different merchandise is needed in order to satisfy the different needs of the customers who live in different regions of the state. Which form of retail market segmentation does Beall's use?
A. Consideration set B. Buying situation segmentation C. Mass-market theory D. Multiattribute attitude model E. Geodemographic segmentation
Reliability is associated with which of the three competitive priorities?
a. Cost b. Quality c. Customer service d. Reliability is not associated with any of the three competitive priorities
Prime Products, Inc. found out that it was going to take 3 weeks to ship the comforter Margaret ordered instead of the 7 days it had originally promised her. Prime Products must cancel Margaret's order and notify her that it can deliver within 3 weeks if she wants to reorder.
Answer the following statement true (T) or false (F)