Match each term with the correct statement below.
a. marketing channel
b. selective distribution
c. warehouse showrooms
d. materials handling
e. warehouse clubs
f. inventory management
g. intensive distribution
h. exclusive distribution
1. Convenience goods often use this method of market coverage.
2. Large-scale discount operations that are open to members only.
3. The physical handling of a product during transportation and while it is in the warehouse.
4. A group of interrelated organizations that direct the flow of products to the ultimate consumer.
5. The process of developing and maintaining products that are in demand by customers
6. Shopping goods are often distributed through this method of market coverage.
7. Convenience goods often use this method of market coverage.
1. G) intensive distribution
2. E) warehouse clubs
3. D) materials handling
4. A) marketing channel
5. F) inventory management
6. B) selective distribution
7. C) warehouse showrooms
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A. lower of cost or market method. B. equity method. C. speculative investment method. D. cost method.
An executive is undecided whether to rely on in-house or external export specialists/intermediaries in the home country. He is leaning towards direct representation in a market. What are the benefits of going forth with direct representation?
What will be an ideal response?
The assignment of a lease does not discharge the original tenant from the duty to pay rent.
Answer the following statement(s) true (T) or false (F)
Online presentations can be embedded into all of the following EXCEPT
a. websites. b. blogs. c. books. d. wikis.