As Brenda and Troy search for a new home, they are interested only in houses built by a particular builder. This purchase is characteristic of a(n) ____ product.
A. branded
B. non-durable
C. unique
D. shopping
E. specialty
Answer: E
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When a company aims to achieve a certain percentage rate of return by the end of a specific
period, it is setting itself a market share-related objective. Indicate whether the statement is true or false
Which of these is NOT true with regards to the duties of the owner of a trade secret?
A. The owner is obliged to take all reasonable precautions to prevent the secret from being discovered by others. B. The owner will not be protected by state unfair competition laws if he or she fails to take all reasonable precautions to protect the secret. C. Reasonable precautions may include fencing in buildings, placing locks on doors, and hiring security guards. D. The owner of a trade secret has an absolute right to the secret and, as such, need not do anything to prevent the secret from being discovered by others.
The Built-Rite mowing company has been selling its lawnmowers to retail outlets for years. The company has decided it wants to tap into new markets, so it is looking to sell its mowing tractors to county institutions for mowing grass along public highways. If the county institutions purchase the Built-Rite mowers, it would be an example of
A. a new buy. B. a straight rebuy. C. a first buy. D. an institutional buy. E. a modified rebuy.
Which sentence is correctly punctuated?
A) What it was was a brilliant marketing campaign. B) What it was; was a brilliant marketing campaign. C) What it was, was a brilliant marketing campaign.