Eavin Singh makes an appointment to visit with a new dermatologist in town because of a recent bad sunburn. When he arrives at the dermatologist's office, Eavin notices a foul odor in the air, worn floor coverings, cluttered rooms that have paint peeling from the walls, and poor lighting. However, the other patients in the waiting room were talking about how much they liked the doctor. While Eavin viewed the dermatologist as competent, Eavin decided not to visit him again even though the dermatologist recommended a follow-up. Which situational influences are most likely to have affected Eavin's decision?
A. Social surroundings
B. Momentary mood
C. Antecedent states
D. Purchase reasons
E. Physical surroundings
Answer: E
Business
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