The process of dividing a larger market into smaller groups based on meaningfully shared characteristics is called positioning.
Answer the following statement true (T) or false (F)
False
Market segmentation is the process of dividing a larger market into smaller groups based on meaningfully shared characteristics.
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Argentina was allowed to break from the CET and raise duties on consumer goods. This crisis had a silver lining, which is evident from all of the following points except:
A) Argentina's wine exports to the United States were worth four times more when dollar revenues were converted into pesos. B) Argentina became known for the world's most expensive wines. C) the currency devaluation made Argentine vineyard property cheaper for foreign buyers. D) low prices for land, inexpensive labor, and ideal growing conditions for the Malbec grape have combined to make Argentina's wine industry a major player in world markets. E) Argentina can make better wine locally for less money than anywhere in the world.
The purchased right to reproduce and sell a computer program is covered by which intangible?
A) Copyright B) Franchise C) Patent D) Trademark
Many of the same Asian countries that are major exporters to the United States are also significant importers of American goods because of all of the following reasons except
A. their rising standards of living enable their people to afford more imported products. B. their governments have sent buying missions to the United States to look for products to import. C. they prefer to deal with the U.S. democratic system than the political systems of Europe. D. they are importing raw materials and components that will be assembled and subsequently be exported, often to the U.S. E. they are purchasing large amounts of capital goods to further their industrial expansion.
Research indicates that ________ is the most important characteristic required for successful leadership.
A. self esteem B. business knowledge C. drive D. intelligence