To help food advertisers produce more effective advertising, the Food Marketing Institute did a study in which it asked respondents which reason best described why they wanted to eat more nutritiously: (a) to lose weight; (b) to prevent health problems later in life; (c) to follow their doctor's advice; or (d) to manage an existing medical condition. This was more than likely an example of a(n) ________ question.
A. multiple choice
B. open-ended
C. dichotomous
D. tabulation
E. bipolar
Answer: A
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Which type of supply chain collaboration methods includes collaborative processes across the supply chain using a set of processes and technology models?
a. Continuous Replenishment (CRP) or Vendor Managed Inventory (VMI) b. Co-Managed Inventory c. Collaborative Forecasting and Replenishment (CFAR) d. Collaborative Planning, Forecasting and Replenishment (CPFR)
When conducting marketing research in foreign countries, statistical estimation of sample size may be difficult since estimates of the ________ may be unavailable
A) population variance B) population demographics C) population density D) population error E) census boundaries
Answer the following statements true (T) or false (F)
1. Nonprofit organizations earn most of their revenue from earned income. 2. Earned income is derived from donor contributions. 3. The three sources of a balanced portfolio are earned income, philanthropy, and government sources. 4. The Social Enterprise Alliance defines a social enterprise as a social opportunity. 5. Three principal activities of nonprofit business ventures are services, manufacturing, and distribution.
Researchers interested in servant leadership studied 71 teams that had a total of 304 employees who worked in five banks located in China. They found that
a. servant leadership was negatively correlated with team performance and team-level organizational citizenship behavior b. servant leadership was strongly (positively) correlated with team performance and team-level organizational citizenship behavior c. servant leadership was not correlated with team performance and team-level organizational citizenship behavior (i.e., the correlations were approximately zero) d. servant leadership was curvilinearly related with team performance and team-level organizational citizenship behavior such that moderate levels of servant leadership had the best effects