Does a firm's decision to spend money on celebrity endorsers signal the quality of their product?

A. Yes, firms who know that they have less appealing product would not spend lots of money on advertising, because they know they won't get their investment back.
B. Yes, firms who know that they have less appealing product will spend lots of money on advertising, because they know they hope to get their investment back.
C. Yes, firms who know that they have a more appealing product would not spend lots of money on advertising, because they know they know they will sell the product anyway.
D. Yes, firms who know that they have more appealing product would spend spend lots of money on advertising, even though they know they won't get their investment back.


Answer: A

Economics

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