Which of the following is true of marketing objectives?
A. They are usually defined in terms of specific outcomes such as sales volume, market share, profits, or return on investment.
B. They are stated only in a company's communication plan.
C. The only aim of a firm's marketing objective is to communicate information or a selling message about a product or service to the target audience.
D. The only aim of a firm's marketing objectives revolves around buying the right media at the right price.
E. They are statements of what various aspects of the IMC program will accomplish and how a message will be delivered to the target audience.
Answer: A
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Marcus is trying to persuade his managers to give an extra day off for Thanksgiving break by reminding them that they want employees to be happy, and that holiday breaks make employees happy. This type of persuasion is
.a. inductive reasoning. b. deductive reasoning. c. cognitive dissonance. d. causal reasoning.
Which of the following is designed to publicly notify people of information they need or want to know?
A) Thank you messages B) Congratulatory messages C) Sympathy messages D) "For-your-information" messages E) Announcements
Discuss the three environments in which an international company operates.
What will be an ideal response?
Operations types determined by levels of customer involvement do not include ______.
a. make-to-stock operations b. assemble-to-stock operations c. make-to-order operations d. assemble-to-order operations