Companies focusing on large-scale promotional efforts to gain market share are adhering to the
A) interaction concept.
B) societal marketing concept.
C) selling concept.
D) production concept.
E) product concept.
C
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In the following diagram, which of the following provides the best interpretation of the multiplicities for the association between the employees and purchases classes?
A. An employee can make a maximum of one purchase. B. Each purchase must be made by one employee. C. Each product should be received by an employee. D. A single purchase can be made by a combination of several employees.
Management of Premium Discovery Company is compensated through large salaries, stock options and bonuses tied to the company's working capital growth. The CEO is constantly holding meetings to ensure that management is on target for increased operating income each month. Based upon the above information only, what type of probable motivation is there to commit fraud at the Premium Discovery
Company? a. Incentive. b. Opportunity. c. Rationalization. d. Expectation.
A firm's decision to identify and develop new markets for existing products is a ________ strategy
A) market development B) market differentiation C) market penetration D) product development E) diversification
Victor has worked in various departments in his company. This experience has given him firsthand understanding of the systems theory view that the different departments in an organization are ______.
a. interdependent b. independent c. cross dependent d. open