A marketing mix typically encompasses__________strategies
Fill in the blanks with correct word.
ANSWER: pricing
The term marketing mix refers to a unique blend of product, place (distribution), promotion, and pricing strategies (often referred to as the four Ps) designed to produce mutually satisfying exchanges with a target market.
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I am able to identify task and relationship types of behaviors in my leader. I am applying the main focus of which leadership approach?
A. behavioral B. skills C. trait D. path-goal Ans: A
Environmental analysis requires continual questioning of all these assumptions except
A. a priori ideas about the structure of the relevant industry. B. presuppositions about who is and is not a competitor. C. biases about how to make money in the industry. D. continual updating of environmental knowledge.
Jack currently works for a law firm full time and earns $60,000 a year. He is thinking of quitting his job to pursue a medical degree. Medical school will cost him $100,000 per year. If Jack quits his job and goes to medical school, the salary he currently earns would be considered what type of cost?
A. Irrelevant cost B. Fixed cost C. Opportunity cost D. Sunk cost
According to the 1980 revisions to the Copyright Act of 1976, _____
A) copyright holders can perform a copyrighted work by means of digital audio transmission B) copyright protection extends to original works of authorship in architectural fields C) both people and organizations can be held liable for unauthorized duplication and use of copyrighted programs D) the owner of a copyrighted program is allowed to make multiple copies or adaptations for use on other computers