Maria is the Marketing Manager for Wholefoods Ltd. She is working on the firm’s marketing plan. Her forecasts show that, if they carry on as they have been doing, they are likely to miss their sales revenue targets by £500,000. She needs some new ideas. What kind of analysis has Maria undertaken?
a. PRESTCOM analysis
b. SWOT analysis
c. strategic gap analysis
d. Ansoff’s matrix
e. ratio analysis
c. strategic gap analysis
You might also like to view...
When setting prices, the company must consider its external pricing environment. Describe three components of the pricing environment and how they affect businesses
What will be an ideal response?
From a customer's perspective, what is defined as a ratio of the bundle of benefits a customer receives from an offering, compared to the costs incurred by the customer in acquiring that bundle of benefits?
A. Exchange B. Value C. Power D. Strategy E. Sustainability
A company's values relate to such things as
A. how it will balance the pursuit of its business purpose/mission against the pursuit of its strategic vision. B. fair treatment, integrity, ethical behavior, innovativeness, teamwork, top-notch quality, superior customer service, social responsibility, and community citizenship. C. whether it will put more emphasis on the achievement of short-term performance targets or long-range performance targets. D. how it will balance its pursuit of financial objectives against the pursuit of its strategic objectives. E. whether it will emphasize stock price appreciation or higher dividend payments to shareholders.
Why should the public figure privilege be extended to defamatory statements published over the Internet?
What will be an ideal response?