Paired comparison scaling is useful when the number of brands under consideration is limited to no more than ________

A) one
B) three
C) five
D) seven
E) ten


C

Business

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Which of the following transactions involves an accrued asset?

a. Wages earned by employees but not yet paid b. Rent collected in advance from a tenant c. Rent owed by a tenant but not yet collected d. One year's premium on life insurance policy paid in advance

Business

All of the following statements are true about a 3-for-1 split, except:

a. Total contributed capital increases. b. The market price will probably decrease. c. Par value per share is reduced to one-third of what it was before the split. d. A stockholder with twenty shares before the split owns sixty shares after the split.

Business

A company changes from capitalizing and amortizing preproduction costs to recording them as an expense when incurred, because future benefits associated with those costs have become doubtful. This accounting change should be recognized as a

A) change in accounting estimate. B) change in accounting principle. C) change in reporting entity. D) correction of an error.

Business

Which of the following is a valid reason behind the prevalence of revenue-related financial statement fraud?

a. It is easy to manipulate net income using revenues and receivables accounts. b. Revenue-related frauds are difficult to hide from detection. c. A reversing effect of the fraud automatically occurs in the subsequent period. d. Auditors generally focus more on balance sheet items than on revenue accounts.

Business