Answer the following statement(s) true (T) or false (F)
1. The concepting by the book process begins by asking, “What is the client selling?”
2. Included in the fivetips for better concepts is the advice to always to either show it or tell it.
3. Simply talking about the product in an ad can be an innovative strategy.
4. The last level of concept testing is the business card test.
5. Creatives who work in the mainstream risk offending the general audience to appeal to the target audience.
1. False
2. False
3. False
4. False
5. False
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Discuss with examples how prejudice affects intercultural communication.
What will be an ideal response?
Children who engage in extensive digital connection tend to excel in emotional and intellectual development.
a. True b. False
In screenplays, a writer may wish to indicate a pause by the actor in the dialogue for the character, which is typically indicted by the parenthetical directions (Pause) or (__________), which are both terms to indicate a moment of silence.
A. Rest B. Beat C. Nothing D. Still
In the Susan G. Komen for the Cure-Planned Parenthood case, the Komen board made which of the following public relations errors?
A) They the utilized compulsory-advisory management model. B) They did not listen to individual board members with unpopular opinions. C) They responded to the media too quickly. D) They relegated public relations to a purely advisory role. E) They caved in to outside pressure too easily.