After Mattel evaluated many new products to add to its Barbie product line and before any prototype was created, the toy manufacturer instructed a committee to select three of the ideas to present to a group of consumers. The consumer group was asked to evaluate the three product ideas in terms of their marketability. This stage of new-product development is called:
A. prototype screening
B. concept testing
C. market testing
D. idea manipulation
E. idea diffusing
Answer: B
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Revenue and expense accounts
a. are permanent accounts. b. are temporary accounts. c. reflect cumulative changes in each account since the organization of the firm. d. record all cash receipts and cash disbursements. e. none of the above.
The travel time for a college student traveling between her home and her college is uniformly distributed between 40 and 90 minutes. The probability that her trip will take longer than 80 minutes is
A. 1.00. B. 0.40. C. 0.20. D. 0.80.
?The definition of marketing implies that ____ should receive benefits from exchange relationships.
A. ?only customers B. ?only businesses C. ?company management D. ?both customers and businesses E. ?only the most important customers
Which of the following is an example of an exculpatory clause?
A) Creditor charges 38% interest on a loan B) Seller is not responsible for property damage regardless of the cause of the injury C) Buyer agrees to pay any costs of litigation D) Employee agrees to never work for a competing company