In New Mexico, consumers and tourists seek “authentic” and “traditional” Native American artwork because of their fascination with different and exotic cultures. In Chapter 8, this example is used to illustrate

a. commodification of culture.
b. neoliberal economic policy.
c. globalization of popular culture.
d. globalization of folk culture.


a. commodification of culture.

Communication & Mass Media

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Communication & Mass Media

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Communication & Mass Media