In small firms, one or two individuals typically handle advertising activities and tend to rely on ______ for copywriting, artwork, and media scheduling advice.
A. an advertising agency
B. local media
C. an advertising department
D. a freelance specialist
E. national media
Answer: B
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Which of the following would be internal users of accounting information?
a. Customers and vendors b. Employees and managers c. Government and banks d. Employees and customers
Financial measures are lagging indicators
Indicate whether the statement is true or false
Around the early to mid-______ countries began forming reasonably large trade blocs to encourage trade between member countries but discourage trade from outside the trade blocs through trade barriers.
A. 2000s B. 1970s C. 1980s D. 1990s
All of the following are elements of the inseparability characteristic of services except that
A. consumers are involved in production. B. centralized mass production is difficult. C. consumption and production are simultaneous. D. many services cannot be performed without the customer being present. E. services are easy to standardize and control.