Explain how the core product, supplementary services, and delivery processes are integrated in the context of an overnight hotel stay
What will be an ideal response?
The core product refers to the overnight rental of a bedroom. Its components are service level (e.g. luxury versus economy), scheduling (how long the room is available), nature of the process (in this case people processing), and the customer's role in consumption of the room. Supplementary services include things like parking, room service, reservations, and a breakfast buffet. Delivery of both the core and the supplementary services is provided electronically, via hotel employee, or by the customer. Phone use and pay TV are automatically billed to the room. Room service and check-in are provided by a hotel employee. Most breakfast buffets are self-service, requiring the customer to take action.
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