Edward L. Bernays for decades pointed to the absence of which one of the following as a major factor keeping public relations from being recognized as a profession?
A. Licensing D. Community recognition of the function
B. Specialized education E. Codes of ethics and grievance boards
C. Continuing education units
A
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When organizing a speech or presentation, your first step is to
A) develop an outline. B) define the main idea. C) write the introduction. D) decide on the delivery style. E) complete all of your visuals.
The effective-interest method of amortizing bond premiums
a. is too complicated for practical use. b. uses a constant rate of interest. c. is another name for the straight-line method. d. is needed to determine the amount of cash to be paid to bondholders at each interest date.
What is the PR firm’s role when working for a new venture?
a. Get the venture visibility b. Advertise c. Provide partnering companies with financial drivers d. Create communities around your product/services
In the budgeted statement of cash flows, all cash receipts and payments are categorized into operating, financing, and ________ activities
A) investing B) merchandising C) budgeting D) controlling