Education, past successes and research are all examples of what credibility building characteristic?
A) Objectivity
B) Sincerity
C) Endorsements
D) Professionalism
E) Credentials, knowledge, and expertise
Answer: E
Explanation: E) Credentials, knowledge, and expertise. Audiences need to know that you have whatever it takes to back up your message, whether it's education, professional certification, special training, past successes, or simply the fact that you've done your research.
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According to the PCAOB, who is responsible for the reliability of the internal controls over financial reporting process of an entity?
A. The entity's board of directors. B. An internal control specialist. C. The entity's CEO and/or CFO. D. The external auditor.
As used in accounting, the "Notes to the Financial Statement" should be:
a. Listed with the liabilities on the balance sheet b. Omitted at the option of the company c. Included as an integral part of the financial statements d. Reported as expenses on the Income Statement
CVS Pharmacy changed its name to CVS Health, reshaping and broadening its lines of products and services to align more appropriately with its revamped "better health" mission. For example, it stopped selling tobacco products altogether
How would this be classified in a SWOT analysis? A) strength B) weakness C) opportunity D) threat E) barrier to entry
Which of the following is true of business marketing on the Internet?
a. Business-to-business marketers are behind their business-to-consumer counterparts in social media adoption. b. Social media is no longer used to market content in the form of e-mail newsletters and videos. c. Determining a target market is easy in business marketing ever since social media has gone mainstream. d. Companies that make use of business marketing on the Internet are adopting social media strategies at a slow pace.