________ scaling is a comparative scaling technique that uses a rank order procedure to sort objects based on similarity with respect to some criterion
A) Constant sum
B) Q-sort
C) Paired comparison
D) Rank order
B
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Which of the following groups do marketers involve for the process of concept testing new products?
A) suppliers B) employees C) target consumers D) manufacturers E) competitors
U.S. GAAP and IFRS require that some temporary differences create deferred tax assets. The temporary differences include the
a. provision for estimated uncollectible accounts when they recognize sales on account, only. b. provision for estimated warranty cost in the year the warranted products are sold, only c. recognition of tax-exempt interest income, only. d. payment of municipal penalties and fines, only. e. provision for estimated uncollectible accounts when they recognize sales on account, and the provision for estimated warranty cost in the year the warranted products are sold.
The purpose of test marketing is to:
a. eliminate ideas that are inconsistent with an organization's new-product strategy. b. shorten the development process of a product and reduce costs. c. assess how well various aspects of the marketing mix fit together. d. evaluate a new-product idea before any prototype is created.
When preparing pro forma financial statement, the income statement must be prepared first
because the projected retained earnings balance on the balance sheet is based on the expected net income. Indicate whether the statement is true or false