According to President Kennedy's consumer bill of rights, the right to choose means that
A. consumers' interests will receive full and sympathetic consideration in the formulation of government policy.
B. consumers should have access to a variety of products and services at competitive prices.
C. consumers should have access to and the opportunity to review all relevant information about a product before buying it.
D. marketers have an obligation not to knowingly market a product that could harm consumers.
E. consumers should be able to buy products at prices they are willing to pay.
Answer: B
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When women display angry feelings, they may be labeled with which of the following?
A. losers B. out of control C. iron maidens D. emotionless
"Sugging" is considered unethical and illegal
Indicate whether the statement is true or false
If a sale made in a foreign subsidiary is in the local currency, and there is a time lag on payment,
A. there is no transaction risk because the currency is local. B. economic risk may be present. C. interest may be due. D. there is likely to be exchange risk.
The book states that BOP strategies often fail. There are as many reasons for failure as there are reasons for success. The book explicitly states to "fail early and fail fast." Why is this advice important for social entrepreneurs?
A. It offers an "escape route" for risky ventures. B. It suggests that BOP strategies are destined for failure and therefore a success is a real "win." C. It suggests that a lot can be learned from failures, lessons that sow the seed of success for the next venture. D. It means the faster you fail, the more the investors will get back out of the venture. E. It suggests that if you think you might fail, get out early and recover your losses.