What is the greatest shortcoming of the percentage-of-sales method of setting the advertising budget?
A. The percentage-of-sales method assumes that a certain level of spending is needed to sell a certain number of units of a product.
B. The percentage-of-sales method violates the principle that marketing activities should stimulate sales rather than occur as a result of sales.
C. The percentage-of-sales method is too expensive to be used by small business owners.
D. The percentage-of-sales method assumes the marketplace will be dynamic.
E. The percentage-of-sales method encourages top management to think of growth in terms of percentages.
Answer: B
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Identify the sentence that does not contain a redundant phrase
A) Young adults should plan ahead for retirement at the start of their careers. B) Understanding absolute and relative cell references is fundamental to working with spreadsheets. C) The company will give each and every employee a year-end bonus. D) Receive a free gift when you subscribe to our magazine. E) When and if profits increase by 15 percent, all employees will receive a raise.
The trial balance reports the balances of assets, liabilities, and equity
Indicate whether the statement is true or false
The following transactions occurred last year at Jolly Corporation:Issuance of shares of the company's own common stock$ 120,000Dividends paid to the company's own shareholders$ 1,000Sale of long-term investment$ 7,000Interest paid to lenders$ 13,000Retirement of the company's own bonds payable$ 60,000Proceeds from sale of the company's used equipment$ 8,000Purchase of property$ 170,000Based solely on the above information, the net cash provided by (used in) financing activities for the year on the statement of cash flows would be:
A. $(109,000) B. $46,000 C. $179,000 D. $59,000
__________________ provides some assurance that customers will come back.
a. Brand loyalty b. Brand Value c. Brand Image d. Brand Promise