Few people in Europe diet; so the same soft drink that PepsiCo sells in the U.S. under the brand name of "Diet Pepsi" is sold in England under the brand name of "Pepsi MAX." This is an example of which area of the external market environment?
A. legal
B. cultural and social
C. competitive
D. political
E. economic
Answer: B
You might also like to view...
By using ______ method(s) of communication, we create new worlds, alter-ego selves, new identities, and new ways of finding out about ourselves.
Fill in the blank(s) with the appropriate word(s).
Which of the following statements is true of nonmarketing-controlled information sources?
a. It includes mass media advertising like television and newspaper advertising.
b. It is biased towards a specific product because it originates with marketers promoting that product.
c. It includes Internet forums and other forms of public sources of information.
d. It is monitored anonymously by marketers acting as non-marketing agents to promote their product.
Which of the following is not a tactic to use when the other negotiator mistrusts you?
A. share information and encourage reciprocity B. negotiate multiple issues simultaneously C. make multiple offers at the same time D. offer a presettlement settlement
________ are simple correlations between the variables and the factors
A) Factor scores B) Factor loadings C) Correlation loadings D) Both A and B are correct