By pairing their products with pleasant images and music, advertisers often try to create positive
a. CAIs.
b. CERs.
c. desensitizations.
d. stimulus discriminations.
B
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We can get an idea of how much measurement error is present in a score through the
a. true score. b. observed score. c. standard error of the mean. d. standard error of measurement.
Which of the following factors does NOT influence the strength of respondent conditioning?
a. temporal relationship between the NS and US b. contingency between the NS and US c. number of pairings of the NS and US d. formal relationship between the NS and US
When we consider intelligence, it is important to remember that although ________ sets limits on a child's potential, it is the ________ that permits that potential to be actualized
a) learning; opportunity b) opportunity; learning c) heredity; environment d) environment; heredity
People with dementia typically have a memory problem known as ____________
a) amygdaloid amnesia b) inferograde amnesia c) retrograde amnesia d) anterograde amnesia