Which of the following is a component of the 2012 PRSA definition of public relations?

a. advocating for greater understanding about an organization and its goals
b. building mutually beneficial relationships between organizations and their publics
c. engaging in two-way communication for the purpose of developing customer relationships
d. identifying the communication needs of organizations and their various publics


b. building mutually beneficial relationships between organizations and their publics

Communication & Mass Media

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Many informative presentations contain some element of

persuasion. Indicate whether the statement is true or false

Communication & Mass Media

MIDI units work with this computer software program:

a. Adobe Audition b. Pro Tools c. Cubase d. Garageband e. all of the above f. none of these

Communication & Mass Media

Even the most boring and mundane products can be photographed in ways that make them fascinating

Indicate whether the statement is true or false

Communication & Mass Media

When you want to honor someone, you would give a speech of ____________________.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media