Good marketers know that a(n) ________ is the heart of the marketing plan.
A. researching suppliers
B. sales forecast
C. analysis of the market
D. price/profit schedule
Answer: C
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The accounts receivable clerk destroys all invoices for sales made to members of her family and does not record the sale in the accounts receivable subsidiary ledger. Which procedure will not detect this fraud?
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Indicate whether the statement is true or false