________ are reluctant to change, but they generally decide to change so they do not miss out on the next big thing
a. Middle Adopters
b. Early Adopters
c. Late Adopters
d. Laggards
c
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Which of the following is an example of informational advertising?
A) Volkswagen famed "Drivers Wanted" campaign B) Pringles campaign with the tagline "Once You Pop, the Fun Don't Stop" C) KFC's fast-food range that it claims to be "Finger Lickin' Good" D) The California Milk Processor Board's famous "Got Milk" campaign E) Excedrin's ads that claim it stops the toughest headache
_______ is a set of activities that takes one or more kinds of input and creates an output that is of value to the customer
a. Business market management b. Business process c. Shareholder value d. Customer value in business markets
Which one of the following items appears on a balance sheet?
A) Retained earnings B) Sales revenue C) Utilities expense D) Dividends
What is considered as one of the earliest fads in the field of management occurred as a result of ______ .
a. lab groups b. leadership groups c. sociotechnical groups d. T-groups