Kim and David's Kayak Tours offers a variety of coastal kayaking trips. When they started their business, they experimented with advertising but were disappointed with the results. A friend has suggested using sales promotions instead. What are their sales promotion options? Which would have the best potential for success, and why?
What will be an ideal response?
Sales promotions include coupons, contests, rebates, point-of-purchase displays, and free samples. Since they offer a service that probably attracts both one-time and repeat business, contests or rebates do not seem appropriate. Coupons displayed in local hotels and B&Bs could work to attract visitors. Free samples or complimentary trips for workers in restaurants, resort communities, or hotels could create word-of-mouth referrals.
You might also like to view...
Answer the following statements true (T) or false (F)
1. Social role theory provides a way to understand how social expectations for behavior result in stereotypes. 2. Role congruity theory helps explain the prejudice men experience in leadership positions. 3. The Rhetorical MDL is considered the most sophisticated. 4. The notion of punctuation suggests that interaction is understood by the people involved in it as a series of beginnings and endings, of causes and effects. 5. Analogic communication refers to linguistic symbols that are arbitrarily linked to meaning--usually words.
Job order costing would be appropriate for companies that produce custom homes and specialized equipment.
Answer the following statement true (T) or false (F)
Frequent changes to an MRP system cause the ______.
A. generation of firm planned orders B. production of exception reports C. shutdown of the MRP system D. nervousness in the MRP system
How can you increase your sensitivity to ethical issues?
What will be an ideal response?